The European Film Festival is a anual cultural activity, organized by the Delegation of the European Union in Nicaragua (DUE), in coordination with the Member States of the EU accredited in the country, and which has been held in Nicaragua since the year 2000 in the framework of the celebrations of the Day of Europe, the May 9.
As part of my responsibilities in charge of the Digital Communication department, in Crea Comunicaciones, in 2014 I had to lead the design and implementation of the digital communication strategy for the festival, with the aim of positioning the project and the European Union in new audiences.
We created a blog in WordPress from where we centralized the dissemination of the festival, through a strategy that included the management of a community in social networks and the creation of a YouTube channel that served as a platform to publicize the initiative in a different format to the traditionally made.
Thanks to the implementation of a digital strategy, independent of the official channels of the European Union, we were able to expand the target audience of the Festival to groups of young people and adolescents and reach other audiences, with which the festival’s goals were fulfilled, by giving to know the European culture to the Nicaraguan population.
WordPress blog, available at https://fcenicaragua.wordpress.com 
Festival’s poster, 2014
Links:
- Blog of the European Film Festival.
- Delegation of the European Union to Nicaragua on Facebook and Twitter.